Alexander Tengner
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Stena Match Cup

Client

Relevent / Stena Line

Agency

Humblebee

Role

Art Director

 

FEEL THE TENSION ON BOARD A RACING BOAT

Stena Match cup is a yearly sailing competition in the archipelago of Gothenburg. It is the match racing final on the World Match Racing Tour. In the competition, teams from all over the world come to compete in Match Cup Sailing.

To let people on shore aboard the race, we took them on a ride on a Match cup boat in VR. There, they experienced what it’s like to be on a boat, during a race, in the middle of all action. We used a bunch of Oculus Rift Dev-kit 2’s to ensure many got to try it out during the one week of the competition.

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