HAVE FUN BRUSHING YOUR TEETH
When the Philips Sonicare for kids launched the focus was to teach kids the routine of brushing their teeth. The solution became an app where gamification was the core. The kids got to save the teeth of Vicky the vampire and Bjorn Bigtooth.
My part was to design the achievement badges that came as a reward after good bushing and saving teeth.
AND EARN BADGES ALONG THE WAY
When you brush you receive badges based on your achievements. In total, there are 50 unique badges to collect. When the names were set for all the badges, I was free to come up with the style and design for them. Each badge is based on different criteria, i.e. brushing every day and night for two weeks. But if you cheat, the teeth go bad again and you lose the badge.