Alexander Tengner
ahkka_banner.jpg

Áhkka

Áhkká - A new outdoor brand

Client

SWE / Áhkká

Agency

Humblebee

Role

UX / Design

 

Áhkká - A new outdoor brand

Áhkká is a new outdoor brand inspired by nature experiences for those who go their own way. The name means "The old lady" in Sami and refers to the giant mountain range in the north of Sweden. Áhkká is not about following others footsteps, but looking back at the tracks we leave behind us. Together with our friends at SWE we designed and developed Áhkka’s new brand website.

 
 

INTERACTIVE EVERYWHERE

Each slide in of the story was custom made with tailored interactions. From sound effects and galleries of vibrant images at the top of the mountain to letting people open and close the zipper of one of Àhkkás top jackets.

 
 

Collection pages