SWE / Áhkká
UX / Design
Áhkká - A new outdoor brand
Áhkká is a new outdoor brand inspired by nature experiences for those who go their own way. The name means "The old lady" in Sami and refers to the giant mountain range in the north of Sweden. Áhkká is not about following others footsteps, but looking back at the tracks we leave behind us. Together with our friends at SWE we designed and developed Áhkka’s new brand website.
Each slide in of the story was custom made with tailored interactions. From sound effects and galleries of vibrant images at the top of the mountain to letting people open and close the zipper of one of Àhkkás top jackets.